Helpful Holidays has been collecting bras to donate to the charity ‘Against Breast Cancer’ to raise funds for further research.
Helen Hayes, South West PR & Business Development Manager said, “We thought this was a fun way to create awareness for the charity. So often items like this end up in landfill when there is a need for them elsewhere. Thank you to all the ladies who donated. It certainly has made many people smile.”
To help raise awareness they created, with the help from many locals, their own bra bunting. They held the bra bunting up in Chagford to see how far it could reach. Thanks to the amazing efforts and support of everyone who donated, they were able to collect an impressive 194 bras. This was enough for them to hold the bra bunting from Helpful Holidays to Rendells.
What happens to the bras now?
Once Against Breast Cancer receives the bras they will send them to small businesses in Africa. Working with their recycling partners, the textile recovery project prevents the bras from going to landfill.
Instead, they try their best to give the bras a new lease of life in developing countries such as Tongo, Ghana and Kenya where bras remain too expensive to produce locally.
From these efforts, they are able to help keep many families in developing countries out of poverty and also help provide employment for people in the UK. Any bras they are unable to reuse are dismantled and disposed of properly.
If that wasn’t enough, for every tonne of bras they receive, Against Breast Cancer will receive £700 to fund research. Helpful Holidays will continue have the donation box in their office at Mill Street, Chagford, so if you are passing, please feel free to stop by and donate.